CONSUMER BEHAVIOUR AND MARKETING STRATEGIES
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hOW consumers behave in a market is a major question answred in a different way at different times. And the answers continue in a revised form. Every man is marketing him in the sciety by way of his living. Life is a way of seeking opportunities and making opportunities. It is the process of developing potential growth .It is a style of enterpreneurship. may be it asocial entrepreneurship. political entrepreneurship, cultural entrepreneurship or busness entrepreneurship It is a comprehensive growoth of entrepreneurship.
It is commonly said that attitude decides altitude. Your attitude in market and society will decide your return. Hence live with positive and productive attitude. This productive attitude brings social return which defines your success. Attitude is a reflexion of your aptitude, specialised aptitude or particular attitude.
The policy of your life decides your way of life. The physical and mental effort you put into will pave the way for entrepreneurship. You get educated maily for the purpose of getting a profession and with this acquired resources you bargain in the market firstly in the employment market. Your bargain goes at higher hierarchy for power and position. Ultmately you see that politics is the esteem degree of power solution. It goes in hand with community life.
Price psychology and product psychology are two factors deciding consumer behaviour. The common beleive that lower the price higher will be the demand will not always work.. When a product is branded with extra ordinarily high price people assume high quality in the product. And the product is branded as class product.